Know the Difference Between an Official Show Daily and a Third Party Knock-Off

Official Show Daily model distribution team at Sands Convention Center in Las Vegas

Are you talking to the Official Show Daily

Before you consider placing an ad make sure you are talking to the Official Show Daily and not an independent publication not affiliated with the show organization.  Only the Official Show Daily can be distributed inside the convention center and at hotel rooms where it will get maximum exposure. The Official Daily is commissioned by the show organizer and published by a top trade publication in the industry.  Advertising in the Official Show Daily is the No. 1 best place to advertise if you want your ad to be seen by the most buyers and drive traffic to your booth. Don’t be fooled by third-party knockoffs that are not affiliated with any organization but themselves.

Effective Show Daily Advertising

The Official Show Daily is a trade show’s lifeline to the day-to-day happenings at a show. With live show news, coverage of at-show events, and industry announcements, it serves to inform and help guide attendees as they navigate a trade show. The Official Show Daily is a key opportunity for advertisers to get the word out about their products, services and drive buying traffic to their booth. But it’s important for advertisers to know a few things before they dive into the world of show daily advertising. Here are some important things to consider:

Placement is key

It’s important to think about the placement of your ad, so be sure to place your ad early to lock in the position you want at the best rates. To expand your message, you can run a different ad each day—the days of having to run the same add every day are long gone.

Show Daily Sponsorship Opportunities

In addition to placing an ad in a show daily, there are sponsorship opportunities: belly band or outserts, post-it notes, false covers or 6-page gate covers, map inserts, printed polybags and door hangers for hotel room drops, contest/drawing announcement inserts. All of these options will help you stand out and drive traffic to your booth.

With these things in mind, you’re well on your way to effective show daily advertising!

PSG Media Group specializes in the production and distribution of Show Dailies with the distinction of being the Official Show Daily. Our clients are among the Top 200 trade shows held in the United States, Canada and Mexico. If you would like more info about getting started on a Show Daily, please feel free to contact us at 949-716-0700 or

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